Introduction
SearchSG is a Government Search-as-a-Service platform that powers information retrieval, AI-generated answers, structured search, and personalised discovery across agency digital services.
Built specifically for public sector use cases, SearchSG enables agencies to deliver fast, relevant, and trusted information experiences — without building and maintaining complex search infrastructure themselves.
What SearchSG Provides
SearchSG delivers three core capabilities:
- Website Search (with AI-Powered Answers) – Instant answers and semantic search for website content
- Directory Search – High-performance search for structured datasets
- SmartRecommend – Rule-based and ML-powered content discovery
Together, these components form a unified search and discovery layer for government websites and digital services.
1. Website Search
Semantic Search with AI-Powered Instant Answers
A plug-and-play search widget that can be embedded into agency websites to power intelligent, citizen-facing search experiences — including AI-generated answers delivered instantly at the top of search results.
Key Features:
- AI-Powered Answers
- Generates concise, contextual answers directly from agency content
- Displays instant answer summaries at the top of search results
- Reduces need for users to click through multiple pages
- Semantic search, smart suggested answer snippets, and frequently asked questions for enhanced search experiences
- Autocomplete suggestions with keywords and live results in search bar as citizen searches
- Support for common government content types such as FAQs, information, services, contact information and tables content and documents
- Customisable search UI components to match government branding and style
- Automated content crawling and tagging to keep information up to date
- Easily build federated search experiences through indexing of data across multiple data sources
- Search analytics insights for agencies to continuously monitor search trends and optimise search experience
Why It Matters:
- Enables citizens to get answers immediately, not just links
- Enhance citizen experience through efficient and effective information retrieval
- Reduces friction and improves task completion rates
- Lowers enquiry and call centre load
- Eliminates need for agencies to build and maintain AI & search infrastructure
- Strengthens trust through accurate, source-grounded responses
2. Directory Search
High-Performance Search for Structured Data
Optimised for searching large volumes of structured information such as courses, events, facilities, grants, and listings.
Key Features:
- Fast keyword search optimised for structured datasets
- Advanced filtering and sorting
- Geolocation-based search (e.g. “near my location”)
- Customisable filter logic for complex directory use cases
- Easily index agency-specific dataset for search through API / Push API data sources
- Search analytics insights for agencies to continuously monitor search trends and optimise search experience
Why It Matters:
- Enables precise discovery within large data listing
- Supports location-based search use cases such as events, facilities, courses
- Handles high-volume traffic reliably
- Eliminates need for agencies to build and maintain AI & search infrastructure
3. SmartRecommend
Personalised Content & Service Recommendations
Embeddable recommendation widgets that drive discovery beyond search.
Key Features:
- Rule-based recommendations
- Deterministic, agency-defined interaction rules & call-to-actions
- Campaign or policy-driven targeting
- ML-based recommendations
- Learns from user behaviour
- Personalised suggestions without manual rule configuration
- Good for improving information discovery when agencies are not sure of usage behaviours
- Customisable UI banners and components
- Run A/B test experiments to compare and optimise recommendations (Future)
Why It Matters
- Improves content discovery beyond explicit search
- Enables non-technical agency teams to deploy personalised experiences
- Increases engagement with relevant services
- Drives proactive service awareness aligned to user intent
Our products documentation will guide you through the setup and configuration of SearchSG products, providing step-by-step instructions for getting the most out of our advanced search capabilities.
Start onboarding SearchSG instantly via the Admin Portal. For additional details or questions, explore the User Guide or fill out our Contact Us form.
Do note that some processes are subjected to changes because we hope to serve you better. Look out for new features that are coming soon! Fill out our Contact Us form to indicate interest or to find out more.
